Issue - meetings

The Cabinet is requested to consider the report and its appendix and make the following resolutions:

1.    That Cabinet has considered the report outlining the background to the potential development of a Place Brand Strategy for the District.

2.    That Cabinet notes that the proposals contained within the report are to be considered within the context of the Councils Future Services Framework priority setting exercise after which projects will be reported back to Cabinet as appropriate for further consideration.

RESOLVED

1.    That Cabinet has considered the report outlining the background to the potential development of a Place Brand Strategy for the District.

2.    That Cabinet notes that the proposals contained within the report are to be considered within the context of the Councils Future Services Framework priority setting exercise after which projects will be reported back to Cabinet as appropriate for further consideration.

Cllr Dignum introduced the item.

Cllr Moss was invited to speak. He spoke in support explaining the need to consider the social, commercial and built environment. He asked that the Strategy come from a high strategic level.

Cllr Lintill noted Cllr Moss’s comments.

Cllr Taylor commented on the lack of support from major stakeholders and wished to not duplicate work already underway.

In a vote the following resolutions were agreed:

RESOLVED

1.      That Cabinet has considered the report outlining the background to the potential development of a Place Brand Strategy for the District.

2.      That Cabinet notes that the proposals contained within the report are to be considered within the context of the Councils Future Services Framework priority setting exercise after which projects will be reported back to Cabinet as appropriate for further consideration.